Dallas Auto Show: 2016 Ram 1500 Yellow Rose of Texas Edition Will Bloom in Dealerships Soon
“The Yellow Rose of Texas” is an old folk song, made popular in the 1950s by recording artist Mitch Miller, about one man’s love for a woman in Texas.
The 2016 Ram 1500 Yellow Rose of Texas edition we recently saw at the Dallas Auto Show is the truck company’s four-wheel love song dedicated to customers in the Lone Star State. After all, Texas is a place that’s near and dear to Ram, at least in a financial sense. According to FCA, “Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.” FCA also states Ram’s the fastest growing truck brand in Texas where, last year, the 1500 Rebel was named the Fullsize Truck of Texas by the Texas Auto Writers Association.
In keeping with the musical inspiration for the truck, Ram coats 4×2 and 4×4 crew cab Ram 1500 Lone Stars in yellow to create the Yellow Rose of Texas edition pickups. Not just yellow. Stinger Yellow, to be exact. It certainly does sting because it’s so bright that it burns your retinas.
Ram’s latest Texas-only special edition truck is the newest in a line of pickups influenced by the state. Dodge introduced the Ram Lone Star edition, which FCA says was the first truck designed by and built just for Texans, way back in 2002. The Ram Laramie Longhorn edition, introduced at the State Fair of Texas in 2010, features a variety of touches with the mark of the southwest on them, from high-end leather surfaces to intricate metalwork accents.
Both of those trim lines have proven so popular that they’re still available today. The 2016 Ram 1500 Yellow Rose of Texas edition will bloom in dealerships in the state this April.
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