Harley-Davidson Adapts to New Rider Trends


Facing Competition from Indian and Victory, Harley-Davidson Must Embrace New Groups of Riders — Many of Whom are Young Women — and Fight Hard to Keep them Loyal to the Brand Contrary to popular belief, Harley-Davidson is defined by its riders, not the other way around. Harley’s image has been in a constant state of flux since its […] More »






