The point of the SEMA Show is to promote your product. Whether you are a buyer, seller, or manufacturer, the goal is to promote your business, and that is why so many companies pay good money to have displays at the show. However, just having a display is not always enough to get the attention of your targets, so many booths have things to get attention...from gorgeous scantily clad women, to free candy and drinks, to just plan giving things away, and those items are affectionately known as schwag. There is a huge spectrum of items given out, so for those who have not been to the show, we walked around and gathered a sampling of the best and...not so great items from SEMA.
Lets start with the no so great. I say "not so great" because all free stuff is good, and the simple things are overshadowed by the more extravagant layouts.
14. Decals. If this
was a convention of little kids who want stickers, or an import show in
suburban





